1. Travel advertisers were confronted with a major decision after September 11, 2001: should they spend more on advertising to ......... travel by people who were apprehensive but fence-sitting?

2. Meanwhile, corporations cut ......... their budgets, reducing the volume of business travel.

3. On an annual basis, trends varied ......... industry.

4. Airlines ......... decreased their advertising spending, as they normally do after a crisis or an accident.

5. Spending was down across the ......... on network and spot TV, cable TV and national spot radio — although domestic carriers boosted their outlay for outdoor advertising in 2001.

6. In contrast to the ......... airlines, hotel companies spent more on advertising in 2001.

7. Holiday Inn remained on top of the domestic spending ........., laying out $38.3 million in 2001, an increase of 25 percent.

8. The car rental industry has been plagued by financial problems, so it is no surprise that the ......... companies cut back on their ad spending.

9. After a brief downturn in late 2001, the cruise industry's sales ......... quickly, thanks to discounting and steady advertising.

10. The industry as a whole laid ......... $237 million on advertising for the year, a slight gain of 2.7 percent over 2000.